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IInbound & Lead Magnets

AI Search Readiness Scorecard

Public lead magnet: digests homepage positioning, selects competitors, pulls Moz/SEO APIs, renders an AI search readiness scorecard.

MozSEO APIsHubSpotSlackClaude

A public “get your free scorecard” product. A prospect enters their domain; the engine digests their homepage positioning, picks a competitor set, fans out across data APIs — Moz and other SEO and authority sources, plus live search context — and produces a personalized AI search readiness scorecard. The same run is stored once and served twice: a public page for the prospect, and a deeper handoff view for the rep, so the team walks into calls already oriented.

The engine is slow and costs real money every time it runs, and putting a slow, expensive multi-API engine directly on the public internet is how you get abuse, double-billing, and timeouts. So a deliberately small connector owns intake, queueing, storage, and projection. On a schedule it checks on running analyses, revives ones that got stuck, gives up on lost causes, and feeds new requests to the engine at a pace it can handle — a burst of signups can never overwhelm it, and it never pays twice for the same company.

It's locked down by default: only the connector holds credentials to the expensive engine, development environments can't spend money unless deliberately switched on, and production refuses to serve unprotected rather than shipping open. Even abandonment is a signal — someone who starts booking a demo and doesn't finish becomes a Slack alert, because an almost-customer is a sales signal, not silence.

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