ROBYN ROCHA
GTM Engineer | SDR / BDR | Account Executive
Stuart, Florida | 561-768-6607 | robynrocha123@gmail.com | https://robynrocha.io

SUMMARY
Technical GTM and growth engineer with 6 years of experience building acquisition funnels across Meta Ads, Google Ads, and LinkedIn Ads, plus outbound systems spanning cold email, cold calling, and LinkedIn outreach. Experience spans landing pages, conversion-rate optimization, marketing automation, CRM attribution, high-ticket B2B sales, and client management. Operated as a GTM engineer and SDR for B2B clients across multiple industries, building pipeline and supporting the revenue lifecycle from first touch through close, account management, and retention. Combines AI-assisted systems building with hands-on revenue execution across research, qualification, messaging, follow-up, discovery, and negotiation.

EXPERIENCE

GTM Engineer / SDR / Account Executive (B2B) | Freelance (Self-Employed) | Remote
Jan 2025 – Jul 2026
- Managed full-cycle B2B sales for my own client base, from cold email, cold calling, and LinkedIn outreach through discovery, proposals, negotiation, closing, onboarding, and ongoing account management
- Operated as a GTM engineer and SDR for B2B clients across PLG software, fintech and business lending, insurance, and healthcare, managing domain and inbox infrastructure for cold email, building multichannel campaigns, generating qualified pipeline, and providing clean handoffs with full prospect context
- Designed modular, AI-assisted GTM workflows spanning account research, data enrichment, qualification, messaging, CRM automation, API integrations, campaign execution, response handling, tracking, attribution, and performance reporting
- Built and executed multi-touch outbound sequences, tested offers, angles, and messaging against reply and meeting data, and refined campaigns based on conversion performance
- Managed engaged prospects through follow-up, booking, and no-show prevention, maintained CRM hygiene, and tracked attribution from first touch through booked and held meetings
- Expanded select client engagements into inbound growth, supporting Meta paid acquisition, landing-page and funnel workflows, CRM attribution, and automated follow-up designed to convert paid demand into sales conversations

Founder / GTM & Growth Marketing Lead | DripGen Media LLC | Remote
Oct 2022 – Mar 2024
- Ran a digital marketing agency and owned revenue and delivery, from self-sourced prospecting, discovery, proposals, and signed retainers through campaign implementation, account management, and retention
- Owned paid acquisition across Meta Ads, Google Ads, and LinkedIn Ads, managing campaign strategy, creative, audience targeting, landing pages, tracking, and ongoing optimization
- Built and iterated landing pages and funnel sequences using conversion and page-behavior data to identify friction, test offers and messaging, and improve buyer journeys
- Implemented behavioral tracking and automation workflows that connected known visitor activity with relevant email, SMS, retargeting, and conversion-recovery follow-up
- Built the agency pipeline through cold calling and cold email, delivered tailored sales presentations, negotiated monthly retainers, and managed select client accounts from appointment setting through close

Media Buyer / Marketing Automation Specialist | Self-Employed (Freelance) | Remote
May 2020 – Oct 2022
- Acquired clients through cold email and cold DM outreach, selling paid advertising services to coaches and course creators scaling digital products
- Built and optimized paid ad funnels on Facebook and Google that drove inbound leads for client offers, managing campaigns from creative and targeting through ongoing optimization
- Built speed-to-lead infrastructure for inbound ad leads, including automated calling, SMS follow-up, and nurture sequences that kept prospects engaged through conversion
- Built Facebook ad funnels with landing pages and CRO, then implemented automated email and text follow-up that routed inbound leads directly to client sales teams

PROJECTS

Sub-Segment Store & Fit Filter | Solo build
Maps a vertical before any sourcing happens: sub-segment types, the buyer profiles inside them, the pairs that actually transact, and the economics of each. A weighted fit filter scores every segment on follow-up potential, reach, lifetime value, cycle length, and order frequency, then cuts the result into bands. Every later classification reads the grade as a lookup instead of re-deciding it.
Stack: Python, Claude Code, Postgres

Two-Pass Crawl Engine | Solo build
Cheap HTTP first, headless browser only on escalation, behind a content gate that decides on the response body rather than the status code. Fingerprinting and a session pool sit behind the browser lane, and pages are selected from the site's own sitemap rather than crawled blindly. A keep-biased domain screen runs first so nothing dies on looking unusual.
Stack: Python, Playwright, Spider.cloud

The Messaging Chain | Solo build
Six stages from strategy to recovery. Strategy resolves the play, the positioned offer, the angle, and a specificity dial before anyone writes. Segment turns directions into copy slices that carry their own decision record. Craft writes against that record, Defend hardens it, and a handoff manifest passes two artifacts to the send side.
Stack: Claude Code, Python

Variation & Fingerprint Defense | Solo build
Subject and skeleton pools, a variable-slot map, and a rotation plan, with each variant carrying its own lineage. Filters evaluate the pattern across a whole list rather than one email, so defense is structural first and word-level hygiene is a floor rather than a strategy. When a variant burns, the failure is attributable to a surface.
Stack: Python, Claude Code

SKILLS
Sequencers: PlusVibe, EmailBison, Lemlist, Supersend, Heyreach, Quickmail
Sending infrastructure: HyperTide, ScaledMail, Maildoso, InboxKit
Inbox management: HotHawk, RevReply
Deliverability: EmailGuard, GlockApps, Warmy, MailReach
Verification: MillionVerifier, LeadMagic, Findymail, BounceBan, DeBounce, OrbiSearch, Reoon, TryKitt
B2B databases: Prospeo, Apollo, Ocean.io, DiscoLike, Crunchbase, Cognism, Store Leads, Hunter.io, CrustData, People Data Labs, Trestle, Dropleads, LinkedIn Sales Navigator
Data and enrichment: Clay, Deepline, LeadMagic, ICYPEAS, Moz
AI search and research: Exa, Parallel
Scraping and web data: Spider.cloud, RapidAPI, Apify, Serper, PhantomBuster
Signals and intent: Common Room, Trigify, BuiltWith, TheirStack, Unify, Captain Data, Teamfluence, UserGems, Coresignal, Pocus
Website tracking: RB2B, Vector, Warmly, Koala, Albacross, Leadpipe
CRM and revenue ops: HubSpot, Salesforce, Attio, Clarify, Pipedrive, OutboundSync, Gong
Sales enablement: Outreach, Salesloft
AI and agents: Claude Code, Codex, Cursor, Pydantic AI, LangGraph, n8n, Zapier, Make
Messaging: Octave, Twain, Lavender
Paid acquisition and tracking: Meta Ads, Google Ads, LinkedIn Ads, Fibbler, Influ2, GA4, Google Tag Manager, Meta Pixel / CAPI
Physical mail: Handwrytten, Sendoso