ROBYN ROCHA
GTM Engineer | Marketing Automation Specialist | Account Executive
Stuart, Florida | 561-768-6607 | robynrocha123@gmail.com | https://robynrocha.io

SUMMARY
Six years of experience across full-cycle B2B sales, go-to-market systems, and digital marketing for local service businesses. I manage the full commercial cycle from outbound prospecting and discovery through consultative demonstrations, objection handling, negotiation, close, onboarding, retention, and account growth.

For B2B companies, I build and operate outbound systems covering ICP research, list building, data enrichment, scoring, multichannel sequencing, deliverability infrastructure, CRM workflows, and AI-assisted account research, personalization, routing, and reply classification. I also develop nurture and lifecycle workflows incorporating segmentation, database hygiene, marketing-to-sales handoff, and A/B testing.

For local service businesses, I support customer acquisition through Google Ads, Meta advertising, Google Local Services Ads, local SEO, Google Business Profile optimization, websites and landing pages, conversion tracking, lead generation, follow-up, and referral systems. I also build AI-enabled operating systems that organize team training, SOPs, financial and operational information, pricing and estimating workflows, customer records, referrals, and recurring business processes.

For software, technology, financial services, and other B2B organizations, I build AI-enabled GTM operating systems centered on the sales pipeline. These systems connect company and market knowledge, sales playbooks, CRM data, account intelligence, prospecting workflows, SDR and BDR training, lead routing, buyer engagement, handoffs, reporting, and decision logic within a shared working environment. The result is a more structured and observable revenue operation that helps sales teams execute consistently, preserve institutional knowledge, and improve their processes over time.

EXPERIENCE

GTM Engineer / Account Executive (B2B) | Self-Employed (Freelance) | Remote
Jan 2025 – Present
- Built and operated complete outbound systems for B2B clients, covering ICP definition, list building, waterfall data enrichment, contact verification and scoring, and multichannel sequencing
- Stood up cold email deliverability infrastructure end to end, including dedicated domains, inbox rotation, warmup, DNS authentication, and bounce monitoring
- Designed AI-assisted workflows that automated account research, lead scoring, personalized outreach, reply classification, and CRM routing
- Ran campaign experimentation with reply-rate and meeting-to-pipeline tracking, and produced attribution reporting for clients typically at $5M+ in annual revenue
- Owned the full sales cycle for a personal client base across PLG software, fintech and business lending, insurance, and healthcare, from cold email, cold calling, and LinkedIn outreach through discovery, proposals, negotiation, and close
- Managed onboarding and ongoing accounts after close, plus follow-up, booking, and no-show prevention
- Supported select clients with paid acquisition across Meta, landing pages, funnels, CRM attribution, and automated follow-up

Marketing Automation Specialist / SDR / Client Success Manager | DripGen Media | Remote
Oct 2022 – Mar 2024
- Built automated customer journeys across email and SMS, including welcome, nurture, and re-engagement sequences driven by triggers, rules, and logic
- Ran audience segmentation, list management, and database hygiene in client CRMs, and managed the marketing-to-sales handoff
- Monitored campaign performance and deliverability with A/B testing and reporting
- Ran paid acquisition across Meta, Google, and LinkedIn with landing pages and creative, audience, and offer testing
- Prospected for the agency through cold calling and cold email, ran discovery and virtual demos, handled objections, and negotiated monthly retainers
- Delivered outsourced SDR and appointment setting for local service businesses, booking qualified appointments on client calendars
- Onboarded closed clients and implemented the campaigns and systems they purchased, serving as their main point of contact for success outcomes
- Managed ongoing client relationships and communication, drove retention, and expanded engagements as clients added services

Marketing Specialist | Self-Employed (Freelance) | Remote
May 2020 – Oct 2022
- Acquired clients through cold email and cold DM outreach, selling paid advertising and funnel services to coaches and course creators
- Built and optimized advertising funnels across Meta and Google with landing pages and conversion rate optimization
- Built speed-to-lead systems using automated calling, SMS follow-up, and nurture sequences that routed engaged prospects to client sales teams
- Ran automotive inventory ads on Meta for a multi-location dealership with automated email and text follow-up that routed inbound leads to their sales team

PROJECTS

Sub-Segment Store & Fit Filter | Solo build
Maps a vertical before any sourcing happens: sub-segment types, the buyer profiles inside them, the pairs that actually transact, and the economics of each. A weighted fit filter scores every segment on follow-up potential, reach, lifetime value, cycle length, and order frequency, then cuts the result into bands. Every later classification reads the grade as a lookup instead of re-deciding it.
Stack: Python, Claude Code, Postgres

Two-Pass Crawl Engine | Solo build
Cheap HTTP first, headless browser only on escalation, behind a content gate that decides on the response body rather than the status code. Fingerprinting and a session pool sit behind the browser lane, and pages are selected from the site's own sitemap rather than crawled blindly. A keep-biased domain screen runs first so nothing dies on looking unusual.
Stack: Python, Playwright, Spider.cloud

The Messaging Chain | Solo build
Six stages from strategy to recovery. Strategy resolves the play, the positioned offer, the angle, and a specificity dial before anyone writes. Segment turns directions into copy slices that carry their own decision record. Craft writes against that record, Defend hardens it, and a handoff manifest passes two artifacts to the send side.
Stack: Claude Code, Python

Variation & Fingerprint Defense | Solo build
Subject and skeleton pools, a variable-slot map, and a rotation plan, with each variant carrying its own lineage. Filters evaluate the pattern across a whole list rather than one email, so defense is structural first and word-level hygiene is a floor rather than a strategy. When a variant burns, the failure is attributable to a surface.
Stack: Python, Claude Code

SKILLS
Sequencers: EmailBison, PlusVibe, Lemlist, Supersend, Heyreach, Quickmail
Sending infrastructure: HyperTide, ScaledMail, Maildoso, InboxKit
Inbox management: HotHawk, RevReply, Master Inbox
Deliverability: EmailGuard, GlockApps, Warmy, MailReach
Verification: MillionVerifier, LeadMagic, Findymail, BounceBan, DeBounce, OrbiSearch, Reoon, TryKitt
B2B databases: Prospeo, Apollo, Ocean.io, DiscoLike, Crunchbase, Cognism, Store Leads, Hunter.io, CrustData, People Data Labs, Trestle, Dropleads, LinkedIn Sales Navigator
Data and enrichment: Clay, Deepline, LeadMagic, IcyPeas, Moz
AI search and research: Exa, Parallel
Scraping and web data: Spider.cloud, RapidAPI, Apify, Serper, PhantomBuster
Signals and intent: Common Room, Trigify, BuiltWith, TheirStack, Unify, Captain Data, Teamfluence, UserGems, Coresignal, Pocus
Website tracking: RB2B, Vector, Warmly, Koala, Albacross, Leadpipe
CRM and revenue ops: HubSpot, Salesforce, Attio, Clarify, Pipedrive, OutboundSync, Gong
Sales enablement: Outreach, Salesloft
AI and agents: Claude Code, Codex, Cursor, Pydantic AI, LangGraph, n8n, Zapier, Make
Messaging: Octave, Twain, Lavender
Paid acquisition and tracking: Meta Ads, Google Ads, LinkedIn Ads, Fibbler, Influ2, GA4, Google Tag Manager, Meta Pixel / CAPI
Physical mail: Handwrytten, Sendoso