Sub-Segment Store & Fit Filter

Before any sourcing happens, the vertical itself gets mapped: its sub-segment types, the buyer profiles that sit inside them, the pairs that actually transact, and the economics of each. A fit filter scores every sub-segment on a weighted blend of follow-up potential, reach, lifetime value, sales-cycle length, and order frequency, then cuts the result into bands.

The expensive mistake in outbound is deciding who is worth contacting one account at a time, inconsistently, forever. Doing it once at the segment level means that later, when a crawled site is classified, the grade is a lookup rather than a judgement call. Thousands of downstream decisions inherit one deliberate decision instead of re-litigating it under time pressure.